Since being introduced to the United States seven years ago, Havaianas have created an unprecedented cult following. Now referred to as the “best rubber sandal in the world,” Havaianas can be seen gracing the pages of the hottest fashion and sport magazines, strutting down the runways at New York Fashion Week and featured at red carpet events. Stylish Americans, including top athletes, rock stars and celebrities demanded the butter-soft comfort of these inexpensive flip flops, making Havaianas available at the most chic retailers and surf boutiques nationwide.